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May 18, 2005

McDonald's is not Blandly Universalist! (UPDATED)

Taiwan_058(Click to Enlarge) Some people use McDonald's as a shorthand to mean roughly "Bland globalized/homogenized crap which is killing off local cuisines and cultures", but what I find fascinating is how Mickey D's actually tries to adapt to local cultures by offering slightly different menus all over the world, or at least the menu has been different in every foreign country I've been to. I didn't actually eat at McDonald's while I was in Taiwan - after all I was only there for two weeks - but when I dropped in to use the restroom I snapped this picture of the value menu. Sure, 1 through 5 all have equivalents on the American McDonald's menu, but what manner of strangeness is number 6!? Rice cracker buns around lord knows what!? And than there's number 7 with a completely different looking type of rice cracker bun. And number 8 is fried chicken, which we think of as American but which is incredibly popular throughout Asia and which McDonald's doesn't offer in the US. It's hard to see but below the value meals is a poster for some kind of special on corn soup. Fried chicken and corn soup is in fact the most popular combo at a Taiwanese McDonald's. I love taking pictures of things like this, things which are both foreign and familiar at the same time. In case you're wondering, the price in NT Dollars translate to roughly the cost of McDonald's food in the US, though a little less expensive, like most things in Taiwan.

UPDATE: Karol points out something I should have noticed, there's no Royale with cheese. They didn't just translate it as something different because of the metric system. This staple just isn't there.


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- "You know what they call a Quarter Pounder with cheese in Taiwan?"
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Comments

I couldn't get over McDonalds and KFC on my recent trip to Indonesia. KFC is far more popular, but both are represented, and both have Spaghetti on the menu. Crazy.

At KFC you can get Spaghetti with Chicken Nuggets on top. Or "Bento Bowl" which is Rice with Chicken on top, not "Bento" at all, and has a Chinese Colonial on the bowl...

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